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Social Media includes Blogs, Wikis, Podcasts, Forums, and of course Social Networks.
Social Networks include: Facebook, Twitter, MySpace, LinkedIn, BragStreet, YouTube, Plaxo, etc.
Harnessing Social Media empowers you and your organization to:
- Project your organizations Brand to prospects
- Bring attention to your services/products
- Market yourself/company as transparent and relevant
Not to mention Social Media has become a new avenue of marketing for your business. Part of the 'Hub and Spoke Process'.
More Social Media = More Search Results
More Search Results = More Customers
More Customers = More Bu$iness
WHO'S ON FIRST?
- Is your competition using Social Media?
- Are your customers using Social Networking?
- Are your vendors and partners using Social Media?
Although participation may be indirect, the answer to these questions is YES. Everyone is harnessing Social Media, Social Networks, and Blogs to discuss multiple topics, spread information about themselves or their businesses, and vicariously earn greater search engine results and rankings.
Online Reputation Management should be a part of your Social Media Strategy to monitor who is talking about you and your organization, giving you an opportunity to speak and communicate about your business.
GET POPULAR
With Twitter reaching over 80 million accounts and Facebook with well over 350 million, the social networking sites have become a viable means of communication and marketing. Utilizing Social Networking in a marketing campaign has tremendous potential of increasing website traffic, as well as increased conversions.
On average, clients that have utilized our Social media services have experienced a 73-81% increase in website traffic, with a conversion rate increase around 25%. Twitter, Facebook, LinikedIn, MySpace, Plaxo, and social networking sites such as these provide us with a more cost-effective marketing model and open demographics that were previously attained by spending thousands on SEO and SEM campaigns. In short, social media marketing brings a powerful marketing medium to your online ventures at a return that well surpasses traditional optimization and marketing campaigns.
Nothing is more powerful for your online success than gaining popularity across the web. Social Networking/Media enables you to leverage popularity by increasing awareness about your products and services, as well as showcasing your company as relevant, transparent, and invaluable. Social Media is a great way to decrease your overhead and develop relationships with new prospects, converting them into customers. Social Networks enable you to connect with potential customers and clients by continuously putting your content in front of them, giving them an opportunity to meet you on another level.
THE TRICK TO IT ALL?
Developing an intelligent strategy (where we come in) and implementing a priceless plan of action to ensure these 'spokes' are rewarding you with prospects. Customers may not rain in on you right away, but you will develop integrity and acceptance. It's simple, eSolutions Interactive have been working with Social Media (actual hands-on experience), since 2003. We have produced hundreds of Blogs, Forums, Wikis, and RSS feeds. We have developed and manage several robust Social Networking sites. We continue to grow our knowledge and experience from being involved in the design, development, education, and networking that we gain from working with Social Media.
Here is a brief definition of some Social Media / Social Networks:
- Blogs - A Blog is a type of a website propelled by a simple publishing tool. They are often maintained by one person but visitors are allowed/encouraged to comment.
- Wikis - A Wiki is a website that relies on a wiki software, which allows collaboration on the content. It's not unlike a knowledge base run by a simple blogging tool.
- Podcasts - A podcast is a series of digital files (usually audio files) that are released periodically. The files live on a website but the digital files are broadcast out via a syndication software.
- Forums - Websites which enable a number of people to post information online in a response manner. One person starts a topic and the other members respond in a linear fashion.
- LinkedIn - LinkedIn is the worlds largest business-oriented social networking site to connect with your trusted contacts, and exchange knowledge, ideas, and opportunities with a broader network of professionals..
- Facebook - Facebook users subscribe and then various networks organized by city, workplace, school, etc. to connect and interact with other people.
- Twitter -Twitter is a free micro-blogging service that enables its users to send and read 140 character messages known as tweets.
- MySpace - MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, etc.
- BragStreet - BragStreet is just like Facebook and MySpace, only focused more on Kids and Families. BragStreet provides a private profile sharing with invited friends/connections.
- Plaxo - Plaxo is an online address book and social networking service to keep in touch with your contacts and your address book will be updated/backed up automatically.
- YouTube - YouTube is a video-sharing website where users can upload, share, and comment on videos.
eSolutions Interactive will work with you to develop a social media strategy that best fits your organization.
Don't miss an opportunity to connect with your audience, and garner new prospects!
Get started now on your Social Media Marketing
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