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Our Social Media Strategy is a process that we have engineered by utilizing hands-on experience with Social Media - from Blogging since 2003, to using Twitter, Facebook, MySpace, Plaxo, LinkedIn, and several other social media networks/sites.
eSolutions Interactive have a proven Social Media Strategy that will enable you to broadcast your Brand, link to your website, company information, service and product announcements, and press releases in a variety of mediums. 
There are a lot of Social Media sites out there, but don't be overwhelmed. Part of our Strategy is to minimize the work you need to do to harness all of these outlets. Social Media Management is integrated into our Hybrid Content Management System - WebVision, and enables you to focus on your Hub: your primary website.
Let us create your Social Media Strategy to aid in promoting your organization, as well as managing your reputation. Social Media is a great way to appear transparent, and also welcomes commentary. Managing this information is key to growing your business online.
ONLINE REPUTATION MANAGEMENT
Reputation Management allows you to know whos talking about you and your organization. Imaging being able to listen in to conversations, and interjecting when necessary.
As professionals, especially when we move our business online, become subject to more publicity - positive publicity, and possibly negative. We all know that it can take a lot of positive commentary to influence people, but one negative comment with the right exposure can drive your reputation down very quickly. If you are not familiar with Online Reputation Management (ORM), you need to talk with us about how we can provide you with real-time ORM.
ORM is the process of following online references to your Brand, Company, person or service while having a plan in place to deal with any negative feedback.
You can think of it as a three-step process, although they may not always occur in this order:
- Monitor – Maintain an ongoing system for researching and keeping track of public perception.
- Evaluate – Consider individual feedback, as well as the source, outlet, reach and timing, to come to a decision about the risk.
- Act – Comment, rebut, draft a formal response or simply ignore what has been said, based on your evaluation.
Online Reputation Management is typically considered to be a mix of marketing (including SEO) and public relations.
Do you monitor your online reputation?
Do you think it’s necessary?
WE DO!
We can help you to easily track and report when someone talks about you, your company or organization, or you can just keep an eye on the competition. We also have clients that track conversations about topics in their industry.
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